The Dow University of Health Sciences (DUHS) in collaboration with Distinguish Innovation Collaboration & Entrepreneurship (DICE) foundation (a USA based nonprofit organization) organizes DUHS-DICE Health innovation Exhibition every year to promote health innovation culture in Pakistan.

Basically, the idea behind the event is to motivate academia, industry, government, entrepreneurs and expatriates to come to a common platform to showcase health innovations and technologies, share knowledge and further collaborate with each other for the rapid development of health innovative products, necessary for the economic development of the country.